Action ! Action ! Action !
It has been busy and hectic. Here is what we have done so far. Engage four companies for public relations activity. The companies we have engaged are as follows:
- Fundzinger;
- Backeshub;
- Funding Successful;
- Crowdco.co.
We have also begun to send emails to journalists from the email lists obtained from Fundzinger, Backershub and Crowdco. We have a lot of interest from folks who already know about the ebikes. The general public engagement is still lacking.
We also used PRNewswire service to send the press release out.
We also used PRNewswire service to send the press release out.
Other actions taken:
- The main Kickstarter video was reduced in length. The first 0:58 were taken off:
- Here is the original video: http://youtu.be/_fz1Cbp1COg
- Here is the new video: http://youtu.be/1TFMKIVCq2o
We have also changed the project image from here:
to the new one below
Fundzinger
Here is the pitch Fundzinger helped us draft:
Good Day [Reporter Name],
We're working with an exciting new product that I thought you'd enjoy
hearing about.
Last Thursday we launched the Falco Fusion Sports Drive on Kickstarter. It
gives any bike electric wheels!
See http://kck.st/1AXHVE9
Simply snap our powerful e-wheel drive to any bike and GO! Create a custom
fitness program via our intuitive App and set performance limits based on
your own monitored heart rate. Now you can filter all Drive System data
wirelessly to your smartphone! The e-Wheel delivers a staggering 100+ mile
range and can achieve speeds of 28 mph (off road models). With a 50V
lightweight lithium battery mounted to the frame, you get power to burn.
[Reporter Name], is this a story you'd be interested in covering? If you
have any questions please feel free to contact us at info@falcoemotors.com or +1 877 278 6323 or visit our website at http://www.falcoemotors.com/
New innovation gives cardio-controlled electric wheels to any bike
PITCHGood Day [Reporter Name],
We're working with an exciting new product that I thought you'd enjoy
hearing about.
Last Thursday we launched the Falco Fusion Sports Drive on Kickstarter. It
gives any bike electric wheels!
See http://kck.st/1AXHVE9
Simply snap our powerful e-wheel drive to any bike and GO! Create a custom
fitness program via our intuitive App and set performance limits based on
your own monitored heart rate. Now you can filter all Drive System data
wirelessly to your smartphone! The e-Wheel delivers a staggering 100+ mile
range and can achieve speeds of 28 mph (off road models). With a 50V
lightweight lithium battery mounted to the frame, you get power to burn.
[Reporter Name], is this a story you'd be interested in covering? If you
have any questions please feel free to contact us at info@falcoemotors.com or +1 877 278 6323 or visit our website at http://www.falcoemotors.com/
Crowdco
Below is a press release drafted by Crowdco.co. This press brief has been distributed to journalists in an email. Have a look:
Falco: Ultra-light
sports drive transforms your bike into the world’s first off-road ebike with
cardio control
Falco Fusion Sports Electric Wheel delivers seamless power, high torque
and cardio-control with biometrics feedback
Washington, DC – Faced by stifling speed limits and low torque
options offered by electric bikes, off-road biking has been excluded from the
e-bike revolution until now. Falco, an experienced manufacturer and a pioneer
of electric bike hub motors and propulsion systems has launched Falco Fusion Sports
Drive: A cutting-edge super-fast, ultra-light, and extremely
responsive drive system that has no match in the market.
●
Built Reliably
and Robustly for Off-Road use with disc brake and cassette compatibility
●
Super Fast -
Off-Road Drive Assistance up to 28 mph
●
Direct Power to
the wheel eliminating power transfer through gears and chains
●
High Torque
system delivering 45 Nm of torque, enabling riders to take on uphill climbs, turns,
and the toughest of off-road trail paths
●
Ultra-light
Fusion Sports Drive with compact design adapts to any bike and is easy to
install.
●
Regenerative
Braking allows excess energy to be put back into the battery
●
Cardio Control
- Fusion Sports Drive uses your heart rate monitor to automatically match your
desired exercise level.
●
Smart Phone
Control and Charger - Control and share your ride data through your smart
phone without losing charge
●
50V, 400Wh
Li-Ion Battery Pack allows 100+ mile range
●
Integrated Power
Meter allows athletes to use the drive as a training device for power
training
●
The tiny command
console allows for power on demand, pedal-assist and regenerative braking on
the fly.
Falco is offering exclusively on Kickstarter the Fusion Sports Drive for
pre-order. Early
backers will be able to get it for $695.
ABOUT FALCO E-MOTORS
Falco symbolizes Innovation and technological leadership. Our
team shares the passion of extraordinary excellence and pursuit of perfection.
Precision, innovation and quality are the most prominent features of our
philosophy. Unique products with a distinctive design and remarkable technical
features are the result of extensive research and development. Falco components
are characterized by individuality and extraordinary technical performance.
Falco’s eBike systems have been developed using Falco’s
proprietary and patent-pending unique 5-phase brushless permanent magnet
technology. The battery pack, also proprietary and designed by Falco, provides
140+ km range with advanced battery management controls and safe Li-ION
technology.
Learn more about Falco at http://www.falcoemotors.com/
Here is the press release which was distributed to PRNews wire
FOR IMMEDIATE RELEASE
Contact: Bob Edmunds
877-278-6323
Bob.Edmunds@falcoemotors.com
Falco Fusion Sports
Drive transforms your bike into off-road ebike with cardio control
Falco Fusion Sports Electric Wheel delivers seamless power, high torque
and cardio-control with biometrics feedback
Washington, DC – Faced by stifling speed limits and poor
options offered by ebikes, off-road biking has been excluded from the e-bike
revolution until now. Falco, an experienced manufacturer and a pioneer of 250W
to 1500W ebike direct drive motors and
propulsion systems, has launched Falco Fusion Sports Drive: A cutting-edge
super-fast, ultra-light, and extremely responsive drive system that has no
match in the market.
●
Built Reliably
and Robustly for Off-Road use with disc brake and cassette compatibility
●
Super Fast -
Off-Road drive assistance up to 28 mph
●
Direct Power to
the wheel eliminating power transfer through gears and chains
●
High Torque
system delivering 45 Nm of torque, enabling riders to take on uphill climbs,
turns, and the toughest of off-road trail paths
●
Ultra-light
Fusion Sports Drive with compact design adapts to any bike and is easy to
install
●
Regenerative
Braking allows excess energy to be put back into the battery
●
Cardio Control
- Fusion Sports Drive uses your heart rate monitor to automatically match your
desired exercise level
●
Smart Phone Control
and Charger - Control and share your ride data through your smart phone
without losing charge
●
50V, 400Wh
Li-Ion Battery Pack allows 100+ mile range
●
Integrated Power
Meter allows athletes to use the drive as a training device for power
training
●
The tiny command
console allows for power on demand, pedal-assist and regenerative braking on
the fly.
Falco is offering exclusively on Kickstarter the Fusion Sports Drive for
pre-order. Early
backers will be able to get it for $695.
About Falco eMotors
Falco symbolizes innovation and technological leadership. Our
team shares the passion of extraordinary excellence and pursuit of perfection.
Precision, innovation and quality are the most prominent features of our
philosophy. Unique products with a distinctive design and remarkable technical
features are the result of extensive research and development. Falco components
are characterized by individuality and extraordinary technical performance.
Falco’s eBike systems have been developed using Falco’s
proprietary and patent-pending unique 5-phase brushless permanent magnet
technology. The battery pack, also proprietary and designed by Falco, provides
140+ km range with advanced battery management controls and safe Li-ION
technology.
Learn more about Falco at http://www.falcoemotors.com/
Press Coverage
We have the following press coverage so far:
Tree
Hugger: New electric wheel kit converts any bike into a
cardio-controlled offroad ebike
UberGizmo:
Falco Fusion Sports Drive Rugged
Electric Bike Conversion Kit
Electric Bike Report: The Cardio Controlled Falco Fusion E-Bike System
Electric Bike Review: I love that you can use it with a heart rate monitor to automatically match your desired exercise level. Never heard of anything like that before
Mobicrunch: The Falco Fusion’s Electric Sports Drive Launches On Kickstarter
Geeky Gadget: Fusion Sports Electric Bike Wheel Kit Launches On Kickstarter
The Green Optimistic: E-bike Conversion Kit Monitors Heart Rate, Tells You When to Go Electric
Kickspy: Predicting that we would reach $145, 776 in funding
Kicktraq: Predicting that we would reach 66% of the goal
Kicktraq: Predicting that we would reach 66% of the goal
ShinyShiny: Falco’s electric bike converter is powered by your heart
Firstdownline: Tech startup seeks to fund new cycling drive
Motorpasionfuturo: Falco Fusion Sports, un kit muy cardíaco para convertir tu bicicleta en eléctrica
OhGizmo: E-Bike Retrofit Kit Monitors Your Heartrate, Adjusts Assist Accordingly
ePedaler: Wine, Your Heart and E-Bikes
ePedaler: Wine, Your Heart and E-Bikes
Project Predictions
Kickstarter snapshot: Showing 25 days to go, about 19% of the goal
Kicktraq Snapshot: Predicting 66% of the goal at the end of the funding period
Kickspy Snapshot: Showing 145% of the goal to be achieved at the end of the funding period
More to come ... so stay tuned.
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